# AI Bot Design

## Proactive

A **proactive message** is a **message** that is sent by a bot to start a conversation. Proactive messages sometimes have a similar essence as pushed notifications.

You can interact with more customers and encourage visitors to start chatting with Proactive feature. It allows you to show your customers a pop-out message right above the AI Bot Widget even if they didn't interact with the AI Bot.

Proactive messages can be useful in a variety of scenarios. For example, if the user has previously asked the bot to monitor the price of a product, the bot can alert the user if the price of the product has dropped by 20%.

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![Detecting Type](https://1921435596-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MNY8UdfF7E85IT7CcK0%2F-MO0N5a3NruemmB1isZ4%2F-MO1Wro3qCl8EYRR02gn%2Fproactive2.gif?alt=media\&token=1be0375d-0aae-4635-b9a1-73c84e356706)